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By: Jamie Matusow

Editor-in-Chief

The makeup section of Rexam’s personal care division has created an innovative case for Maybelline’s new brand “Powder Revolution.” The solution—for Maybelline’s pressed powder compact, called Dream Matte Powder—is according to Rexam, the first-ever side- and vertical-opening case. The lower section holds the puff and the top section holds the powder. The top section has a clear lens so consumers can see the shade of the powder on shelf. According to Rexam, manufacturing the case was a technical challenge on many levels, including creation and assembly of the five-part case, with two screen print runs on the lid; two welding operations on the upper and lower sections; positioning of the mirror; obtaining the quality of the injection molding pearl material; ergonomic benefits; and final assembly.

More info: www.rexam.com

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